ATL, BTL, & TTL Marketing - Definition, Examples, & Difference
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ATL (Above The Line): Target: Mass audience (everyone). Examples: TV, Radio, Large Billboards (Affichage). Goal: General brand awareness. BTL (Below The Line): Target: Specific, direct groups. Examples: Street marketing, flyers, events, salons (trade shows). Goal: Direct engagement and conversion. TTL (Through The Line): Target: A mix of both (often digital). Examples: Digital Marketing falls here. #spirituality #spiritualgrowth | yassine el haddadi
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