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IAPETUS CREATIVE on Instagram: "Nirma became a household name in India by combining affordability, wide availability, and memorable advertising. Its iconic “Nirma girl” campaign and catchy jingle, “Washing Powder Nirma,” went viral, creating instant brand recall. With TV, print, radio, and strong distribution across urban and rural markets, Nirma connected with homemakers and built lasting loyalty, eventually expanding into soaps and detergent bars. Follow @iapetus_creatives for deep dives into
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