1985 commercial for Horlicks
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1985 commercial for Horlicks
183 viewsFeb 27, 2022
Internet ArchiveHappySwordsman
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Wiki Of Ads | Creative I Marketing on Instagram: "Before Horlicks became a biscuit in school bags, it was strictly a glass of milk on the dining table. In the late 1980s, Horlicks faced a real challenge kids loved the brand, but not everyone loved drinking milk every day. Instead of fighting that resistance, Horlicks did something radical for its time: it changed the format, not the promise. The 1989 “Eye Test” commercial was the brand’s breakthrough moment. Directed by Prahlad Kakar, the ad ope
Wiki Of Ads | Creative I Marketing on Instagram: "Before Horlicks became a biscuit in school bags, it was strictly a glass of milk on the dining table. In the late 1980s, Horlicks faced a real challenge kids loved the brand, but not everyone loved drinking milk every day. Instead of fighting that resistance, Horlicks did something radical for its time: it changed the format, not the promise. The 1989 “Eye Test” commercial was the brand’s breakthrough moment. Directed by Prahlad Kakar, the ad ope
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