Domino’s announced a major brand refresh earlier this month, its biggest such update in over a decade. One of the architects of that refresh was Kate Trumbull, Domino’s executive vice president and global chief marketing officer. Trumbull has been with the Ann Arbor, Mich.-based pizza chain since 2011, just before the company rolled out its last major brand change — specifically a new logo and Pizza Theater store prototype — in 2012. She sat down with NRN’s editor in chief Sam Oches as part of t
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Domino’s announced a major brand refresh earlier this month, its biggest such update in over a decade. One of the architects of that refresh was Kate Trumbull, Domino’s executive vice president and global chief marketing officer. Trumbull has been with the Ann Arbor, Mich.-based pizza chain since 2011, just before the company rolled out its last major brand change — specifically a new logo and Pizza Theater store prototype — in 2012. She sat down with NRN’s editor in chief Sam Oches as part of t
17.3K views6 months ago
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Domino's rebrands for first time in over a decade
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Creative Gaga on Instagram: "@dominos Unveils a Fresh, Crave-Worthy Brand Identity for a New Era! After more than a decade, Domino’s is launching a comprehensive brand refresh aimed at the next generation of pizza lovers. The global pizza giant remains true to its iconic logo while introducing a range of bold visual and sensory updates. The redesigned Domino’s identity - created in collaboration with the agency WorkInProgress (@wip_bdr) features a brighter, more vibrant red and blue color palett
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LOGO ANIMATION on Instagram: "@dominos New logo anim 😗 Domino’s is one of the world’s leading pizza brands, known for its fast delivery, consistent quality, and wide variety of flavors. From classic pizzas to innovative crusts and toppings, Domino’s focuses on convenience, affordability, and great taste. With easy online ordering, quick service, and a strong global presence, Domino’s has become a go-to choice for pizza lovers who want fresh, hot meals delivered right to their door. Concept by @
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Sanjanaa Lalwani | Logo Animation on Instagram: "What do you think of Domino’s rebranding? Domino’s didn’t just update a jingle They turned craving into sonic branding. Same logo. New sound. Stronger recall. This is how modern brand builds memory beyond visuals. [Domino’s rebranding, dommmino’s, domino’s jingle, craving into branding, pizza lovers, domino’s logo, domino’s rebrand, domino’s logo animation] #dominospizza #rebranding #sonicbranding"
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