White sage, which is sacred to a number of Native American tribes in the southwest United States, has been adopted by both some contemporary Pagans and New Age practitioners for purification rites. As ...

In pop culture, white sage is practically synonymous with smudging, a wildly popular trend appropriated from Native cultures. Many celebrities and those who say they're promoting "wellness" are ...

In their online metaphysical shop Quiiroi, Kitha sells bundles of rosemary, cedar and black sage, as well as mugwort, although they are sold out of that at the moment. They don’t, however, sell white ...

Chances are you know the scent of white sage as well as you know patchouli. The sweet aroma of its dusty, pale green leaves permeates New Age spirituality shops across the Western U.S. The burning of ...

People around the world want to get their hands on white sage as it becomes increasingly trendy for smudging. However, in addition to the appropriation of Native culture, most who purchase it are ...

With a habitat that covers much of Southern California and extends into Baja California, white sage is essential to the region. The fragrant shrub attracts pollinators. Its seeds provide sustenance ...