Forbes contributors publish independent expert analyses and insights. I help organizations catalyze radical innovation by harnessing VUCA. May 09, 2018, 01:20pm EDT May 23, 2018, 06:58am EDT This ...

The expression ‘VUCA’ was first introduced by the US military in the 80s. And it is as relevant today as it was when first introduced. VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity ...

Traditional marketing funnels are collapsing as consumer behaviour becomes unpredictable. The modern marketer is constantly changing the marketing playbook in a VUCA world. At ET BWS 2025, a panel of ...

Two current acronyms, FOMO (fear of missing out) and VUCA (volatility, uncertainty, complexity, and ambiguity) will help define post-pandemic American society for years to come. FOMO will be ...

Hina Nagarajan, MD and CEO, Diageo India; Renuka Ramnath, founder and MD, Multiples; Shantanu Khosla, MD, Crompton Greaves Electricals; Suresh Narayanan, chairperson and MD, Nestle India, shared how ...

African Union peacekeepers based in Mogadishu have an acronym for the guerrilla war in Somalia — VUCA — meaning volatile, unpredictable, complex, and ambiguous. From a distance, they hear echoing ...