Bill Lederer, CEO, of WPP Group’s newly-created Kantar Video discussed the company’s new Videolytics platform “an online and mobile video advertising and program platform offering content identity, ...

NEW YORK--(BUSINESS WIRE)--Kantar has unveiled a suite of complementary video measurement and tracking tools in anticipation of continuing rapid growth in global video ad spend: Kantar Video develops ...

US— A group of 17 media publishers, marketers, agencies and advertising networks have signed up to use Kantar Video’s new Videolytics online video tracking, syndication and optimisation service.

Rocketing growth of online video has pushed companies to offer new research measuring tools -- while some executives talk up the need for an industry standard. Kantar Video, a unit of Kantar, believes ...

Thanks to a partnership with Anvato, Kantar's Videolytics platform will let customers track videos even if they've been edited and modified. Kantar Video, a division of communications services group ...

WPP-owned Kantar Video has rolled out its Videolytics Platform to seventeen advertising platform providers, publishers and ad networks. Based in New York, Kantar Video was launched in May to introduce ...

In New York, WPP-owned Kantar Video has rolled out the beta release of its Videolytics online and mobile video tracking technology. Kantar Video was launched in May to introduce a suite of video ...