Understanding the intricacies of your customer base is paramount in today's competitive marketplace. In order to gain and defend market share, things like pricing strategies, cost control and product ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Charter UK, a provider of enterprise complaint and feedback management software, today releases new research highlighting that understanding customers is the biggest challenge facing the Customer ...

Few corporate initiatives are as intermittent and ad hoc as the process of gathering feedback from key stakeholders. Among the most often overlooked, interestingly enough, is gathering, reviewing and ...

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Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

No event or activity in your organizational setup should ever be a constant. The way business is conducted changes with time as do your customers, prospects and their respective organizations. Buying ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...