Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you're ...

I spotted a thread at Google Webmaster Help where a site owner was upset his page was not ranking well. Googler, John Mueller took a look and noticed an unusually high amount of title attributes used ...

Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update ...

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads. Online retailers can now add an optional ...