Instant brew cold-and-flu medicine? That’s GlaxoSmithKline's new distribution idea for Theraflu with single-use plastic pods that fit into Keurig and similar coffee makers. Theraflu PowerPods are ...
Slate contributor Seth Stevenson reviews the new commercials promoting the flu and cold medication Theraflu. The campaign depicts sick people as disfigured monsters transformed back into regular ...
We are firmly in the throes of seasonal allergy season, which came after a record-breaking flu season. Not since the 2009-10 H1N1 flu outbreak has the U.S. been affected by influenza and much ...
Theraflu’s campaign frames rest as a key part of cold and flu recovery. An adjoining survey found 80% of working caregivers can’t afford to take a sick day. The brand also added a purchase-linked ...
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