Vindico, a buy-side video ad server, on Tuesday rolled out the Vindico MatchPoint platform, designed to let advertisers onboard first-party records to match against Vindico’s database of consumer ...

NEW YORK, Dec. 18, 2013 /PRNewswire/ -- Leading video ad server, Vindico, today released the findings of their latest report conducted through the company's digital video ad viewability and ...

Buy-side video ad server Vindico has in recent months sought to position as a viewability specialist. This fall the company is broadening that profile further to include a fuller set of programmatic ...

An online video ad study from ad solution provider Vindico said clickthrough rates (CTR) used in measuring an ad campaign's effectiveness may be placing too much emphasis on the "click" activity and, ...

Five teens are kidnapped and trained to be supervillains in King's high-concept but one-dimensional debut novel. The titular group of villains wants a new generation of teens to help them fight the ...

“Advertisers require greater insight into how they are reaching their customers, and they are constantly looking to improve the ways they can communicate. The mobile space has great potential to ...

Mid-roll video ads have the highest completion rate of in-stream units, finds Vindico, the New York-based online video ad management platform. In a study of millions of video impressions for consumer ...