Tesco believes communicating with customers through marketing is “more important than ever”, as inflation accelerates to a 30-year high. Consumer prices jumped by 7% in the year to March, up from 6.2% ...

With almost two-thirds of adults in the UK living with excess weight, brands, supermarkets and policymakers need to pull together to promote healthy eating ...

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Tesco has launched a new campaign celebrating the iconic status of its Meal Deal. Created in collaboration with BBH London, the social-first campaign showcases the UK’s unique relationship with the ...

Tesco has turned to an fmcg marketing veteran amid accusations that it has been consistently outgunned by its rivals in recent months. A shake-up announced this week by UK CEO Richard Brasher saw ...

Tesco’s promotion of group multichannel director Robin Terrell to its top marketer role amid its second management shake-up in six months signals a more joined-up approach not just to marketing but ...

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During the Connected Consumer Series ...

Tesco has formed up a group-wide marketing team as it looks to revitalise sales, particularly in its domestic market. Tim Mason, the retailer’s chief marketing officer, has appointed Carolyn Bradley, ...