There’s a new insignia chez Sportmax making its debut with the resort 2025 collection and set to become a regular of its lineups going forward: a serpentine buckle nodding to the brand’s initial and ...

Sportmax turned 50 on the runway this season and didn't breathe a word of it. Here's why that's the most Sportmax thing the ...

The Sportmax design team, showing one day after Max Mara, kept the same pale color palette as its big sister brand, and opened the display on Friday morning with a series of beige trenchcoats. Some ...

But in a world of topsy-turvy weather, Sportmax may be on to something, giving the look of a coat without feeling smothered.

Sportmax Fall 2024 ready-to-wear runway, fashion show & collection photos, at Milan Fashion Week, February 2024.

All the looks from the Sportmax pre-fall 2025 ready-to-wear collection.

Brown chaps over steel-tipped brown boots under tailored black pants and a cummberbunded velvet-collared half-topcoat in black, with a white faux pocket triangle. A blue jersey dress with power ...