Real Madrid has secured its main commercial asset for the long term. The Merengue club has renewed its sponsorship with ...

The company decided against the changes but is scrutinizing other major sports- and music-marketing agreements.

Arkansas athletics unveiled a corporate partnership with Tyson Foods on Wednesday that could reshape how college programs fund their athletes ...

Verizon Communications Inc. (NYSE:VZ) is included among the 15 Best High Dividend Stocks to Invest in Under $100. On March 4, ...

Record sponsorship deals and rising global demand are turning Formula 1 into a marketing powerhouse.

Chelsea are seeming to claim, through the media, that some reporting on the IFS shirt sponsorship has been incorrect.Chelsea announced the partnership with IFS.ai that is at the moment a front of ...

Player‑owned women’s basketball league attracts first spirits sponsor, Maker’s Mark, as women’s sports sponsorship expands.

A corporate sponsorship is most often a contribution of goods, in-kind services or money given by a company to a non-profit organization to fund a specific project or event. In return for the funding, ...

From youth rec leagues to school-based programs, the sponsorship of youth sports is experiencing one of the most significant ...

There has been calls for the GAA to cut ties with Allianz after a report claimed the company has benefited from Israeli forces in Gaza.