It's an award-winner for a reason.

We found an assortment of designer fragrances, sheet masks, and juicy lip balms hiding in Sephora and Ulta’s new arrivals ...

Some of it is just new to Sephora — not necessarily new in the world — but I can’t wait to try many of these brand-new products. The new section is actually broken up into seven categories: Just ...

Earlier this year, Sephora announced it was launching #SephoraSquad–a partnership with a select group of beauty influencers who will help create content for the powerhouse beauty retailer. In February ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

As a Sephora Rouge member and E! Shopping Editor, I live and breathe beauty deals. I’ve scoured every offer to bring you only the best products, so you can snag the top deals like a pro. This ...

Beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a photo.

Move over, makeup counters — New Yorkers are now grabbing glow-ups next to the frozen dumplings. Bargain-loving beauty fans are jokingly dubbing Trader Joe’s “the new Sephora,” claiming the ...

LVMH-owned Sephora will open 100 stores in 2020. This marks its largest real estate expansion to date. The focus, with this growth, will be on expanding outside of traditional shopping malls. Beauty ...

Sephora's Holiday Savings Event—aka the VIB Sale—ends soon. Sephora VIB sales are a great time to stock up on your favorite products—or even try a few new ones—without going over budget. The Holiday ...

Sephora UK has opened its Belfast store, the company's first opening of 2026 and its thirteenth UK store to date.