While Land Rover has a logo—the name-on-green emblem, connected by zoomy lines that remind us of the tow hooks one needs when it breaks down—Range Rover does not and has not since the first Rangie was ...

Luxury car brands are always evolving, but some transformations are quieter than others. While Jaguar’s recent rebranding stirred plenty of conversation, Range Rover’s latest design update is taking a ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Two years ago, Jaguar Land Rover, which prefers to be called JLR, announced a reshuffling of its brands. With just two brands spelled out right there in the name, you would think very little shuffling ...

Since it launched its first vehicle in 1970, the Range Rover badge has become an iconic status symbol. You can’t miss the classic Range Rover look. With its first EV due out later this year, the ...

Range Rover revealed a new logo at a recent investor meeting. Well, two logos really: A little one with an R stacked on top of an inverted R, and a repeating R pattern that looks like it was cribbed ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort. Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things ...