Rolex officially removed all versions of the “Pepsi” GMT-Master II and the white gold “Cookie Monster” Submariner Date from ...
Rolex pulls its most in-demand GMT at Watches and Wonders 2026, sparking a surge in resale prices and renewed speculation ...
Secondary-market prices began to surge well before Rolex killed off the Pepsi GMT-Master II. Now that it has, here's what to ...
The death of Rolex’s GMT Master II Pepsi has been predicted for so long that it’s discontinuation was greeted with little ...
Khaberni - In a notable shift in the luxury watch market, the production of Rolex Pepsi watches has ceased, reflecting a reshaping of the brand's strategy and triggering a strong demand wave in the ...
An iconic model has been discontinued, which is certain to make prices skyrocket.
That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s ...