Roblox has overtaken TikTok as the fastest-growing Gen Z shopping channel, according to the latest data from RTS.

Figures from RTS’ study of 1,000 shoppers revealed that on average Gen Z made 20 purchases on Roblox in the last 12months, rising +54% year-on-year. This outgrew TikTok, which experienced a +10% ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

Sahil Alvi is frustrated. It has been over two years since the founder of Neuron Partners put his clients’ hard-earned money into Roblox with nary a return to show for it. Tired of waiting for the ...

Over 80 million daily active users log into Roblox, making it one of the most influential digital spaces for young creators today. What started as a simple game platform has evolved into a cultural ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

A smartphone displays a vibrant Roblox promotional image featuring colorful characters and the bold white Roblox logo against a glowing blue background. The image appears inside an editing window, ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...