If you need help choosing a topic for you upcoming speech then check out our list of 15 easy persuasive speech topics for college students. What we say can have a great impact on someone and can ...

Persuasive communication examines how messages are crafted and delivered to influence attitudes, preferences and decision-making in consumer contexts. Central to this field is the notion that ...

Online reviews can play a big role in influencing people’s purchase decisions, but what makes a review most persuasive one way or the other? Certainly bad reviews can dissuade customers, but it turns ...

When people use hand gestures that visually represent what they’re saying, listeners see them as more clear, competent and persuasive. That’s the key finding from my new research published in the ...

Trying to understand people we disagree with can feel like a lost cause, particularly in contentious political environments. But new research finds that valuing empathy across party lines can make our ...

While he was our boss, Jim rarely spent any time on the shop floor in the morning. If he did happen to walk by, he might nod. Or wave. He clearly wasn’t a lark, a morning person. In the late afternoon ...