Oracle has announced several improvements to its Oracle Marketing Cloud that are intended to make it easier for marketers to assemble customer-related data and put it to work. Oracle Marketing Cloud ...

As consumers increasingly interact with brands across a range of different devices and environments, marketers and publishers face the challenge of unifying consumer IDs from different platforms and ...

Ever increasing customer expectations are forcing B2B organizations to rethink established marketing processes in order to break down internal silos between marketing, sales and other customer facing ...

Oracle Marketing Cloud has introduced a series of new data management platform features that enable its customers - those who want to engage with consumers - to seamlessly define, select, count, and ...

Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing ...

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features to its Oracle Marketing Cloud at Oracle OpenWorld 2015. The ...

Oracle hosted a “launch event” Wednesday to introduce its Marketing Cloud, though the fact that Oracle has a suite is about as newsworthy as the world’s roundness. The enterprise software giant has ...

Content marketing is a practice fraught with difficulties. And with nine out of 10 companies now frequently practicing it, it is essential content marketers keep on top of their game in order to ...

Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The proposed deal is subject to standard closing conditions, and the ...

As Oracle grapples with the view that it's an inconsequential player in the cloud, the tech behemoth has been pushing to tell a different story. Big customer announcements have recently helped raise ...