One of the Web's biggest scorekeepers may be taking its eye off the ball. Omniture , the Web's most popular paid tracker of real-time online traffic data, has been intermittently giving its customers- ...

Adobe, which is best known for its Photoshop, Flash, and Acrobat software, is looking in an entirely new direction with its $1.8 billion acquisition of web analytics company Omniture . While Adobe's ...

I thought Omniture’s (news, site) recent Q1 2009 earnings call provided more insight into the company than past calls; perhaps this was the result of less than all positive news. Let's take a look.

Marketing research companies Omniture and comScore today plan to announce they will form a partnership to measure online traffic for advertisers and publishers. The collaboration will include Omniture ...

In a deal stemming from the multimillion-dollar investment from WPP's Kantar Group revealed earlier this year, its subsidiary Compete will make data available through Omniture's dashboard by the end ...

Omniture, which provides tools for marketers to track their online campaigns, is announcing a set of product upgrades today. New versions of its flagship product SiteCatalyst and its search ...