"As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative ...

Nielsen’s next The Gauge report - a monthly snapshot of all broadcast, cable and streaming consumption in the US - has been ...

Nielsen’s Audio Today 2026 report finds AM/FM radio delivers a $2 return for every ad dollar spent, even as marketers continue to rank it low in perceived effectiveness.

In recognition of International Women’s Day, Nielsen, a global leader in audience measurement, data, and analytics, released its latest Consumer & Media View (CMV) data highlighting the social issues ...

If the comments of top media researchers at a TV advertising conference on Wednesday are any indication, the TV audience research business is becoming a tale of two - or possibly even three - worlds.

The Geena Davis Institute on Gender in Media announced today that it is the recipient of a $75,000 grant from the Nielsen Foundation to support ongoing research and advocacy initiatives surrounding ...

The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.— This story first appears at TheDesk.net, a premium source ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Nielsen’s latest Gauge report will be delayed to March 24 as a result of an adjustment in the monthly ...

All the recent commotion about alternative TV currencies, including some in the past month alone, has raised questions – which is to say, concerns – about the longevity of Nielsen panels. So, Nielsen ...

Le Roy will be managing the research and development of the online division and grow the audience measurement services for the APAC region. She will reside in Sydney and reports to Megan Clarken, ...