As the burger chain expanded outside of Texas, it didn’t always bring its iconic A-frame design with it, but its newest restaurants are about to fix that.

Aiming for a modern-yet-retro look, Whataburger is reviving its iconic A-frame. Sort of. The San Antonio-based hamburger ...

When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

Whataburger has two new restaurant prototypes, and it has customers to thank. Chief development officer Todd Ewen says design development started with listening. Guests told the company that they ...

After 75 years, Whataburger is returning to its roots. The iconic Texas fast-food chain, headquartered in San Antonio, plans to introduce two new restaurant prototypes for its future locations.  One ...

Activision has plenty of unused IP under its belt, but one of the most interesting is Prototype. We've not had a new Prototype since the sequel in 2012, but a focus group member claims that's changing ...

The 3,300-square-foot prototype restaurant on South Liberty Drive will open in 2027. It's designed to give franchisees more ...

Choice Hotels International on Tuesday unveiled details of new prototypes for two of its upper-midscale brands, Country Inn & Suites by Radisson and Comfort. Each new prototype includes changes to the ...