The world doesn’t need another brand with something to sell. It needs a leader with something to say. Connect to your ...

In December 2014, a group of health activists from around the world staged a mock carnival outside a hospital in Barcelona, Spain, to protest the inflated price of Sovaldi, a then-new drug for ...

Once again, I have a great guest post from another friend and person I admire greatly - and another Alan (spelling different). Let's welcome Alan Berkson, from Freshdesk, who is not only a thought ...

The Strategic Brand Narrative is a tool for creating and attracting people to your community. This narrative is ultimately distributed through social media, digital and other communications. Brands ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

For brands operating at the highest level, success is no longer about visibility— it's about control. While many companies chase fleeting trends and engagement metrics, the most powerful players are ...

Marketing narratives are tools used to engage and connect with prospective customers in an emotional way. These narratives can be used by small business owners to tell the story of a product, or to ...

Narrative psychotherapy aims to help people understand mental health conditions, such as anxiety, depression, and eating disorders, in the context of the person’s life story. This form of mental ...