Funnel, the marketing intelligence platform trusted by leading global brands, such as Adidas, Uber and Sony, has today launched Funnel Digital Measurement. Based on the premise that no single ...

Two prominent industry figures have called out free marketing mix modelling (MMM) tools from digital platforms as biased towards short-term buys in separate sessions at Mumbrella360.Ebiquity CEO Ruben ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

The internet can be bad. But mmm.page might just be good. The platform is hard to explain, but it describes itself as “Tumblr x Animal Crossing x Mii Plaza,” which is somehow more accurate than my ...

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Remember the Crash Test Dummies? The Canadian folk rock group scored a massive hit in 1993 with their oddball hit “Mmm Mmm Mmm Mmm,” but faded into obscurity when their follow-ups failed to connect.