Software giant furthers goal of growing digital ad services with purchase of AdECN, an auction-based exchange for online advertising Microsoft has acquired AdECN, a company that offers what it ...

In a blog post yesterday, Microsoft publicly addressed its approach to channel partners (think demand-side platforms, ad networks, etc.), especially as it relates to the Microsoft Advertising Exchange ...

DoubleClick Inc., an online ad services provider that is reportedly in acquisition talks with Microsoft Corp. and Google Inc., has begun a limited test in the U.S. of an ad exchange marketplace that ...