Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and medium-sized businesses, those decisions can be even more crucial. With ...

Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.

The new CMO strategy centers on AI marketing teams that balance automation with human oversight to deliver growth, speed and brand trust. CMOs are facing significant pressure to transform their ...

So how do you organize a B2B marketing team? Well, you need to build one first. In our most recent US Agencies Benchmarking Report, we discovered that the most significant challenges faced by agencies ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Marketing is what I often like to call the "gluey middle" of an organization. When it connects with multiple other departments, it helps the entire business stay on brand, connect with the customer, ...