Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...