Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

What You Need to Know Why should I plan marketing? Marketing planning contributes to the success of a business, whatever its size or activity, by delivering a detailed analysis of future selling ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Recessions are defined by reduced spending. First, consumers ...

Marketing activities impact virtually every product or service sold in the United States. These activities collectively form the "marketing mix" that describes how a company produces, prices, places ...

The formal definition of marketing includes a wide variety of activities that go beyond promotional efforts. Marketing starts with pre-launch research about your marketplace, which leads to long-term ...

Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% ...

A LinkedIn analysis of members revealed that marketing roles had the highest churn as compared to other job functions. The reasons may vary: from fast-evolving functional roles to changing customer ...

Chicago—“I listened to the audio of that Rainmaker Focus Group you’ve got posted on your website. It was awesome,” William gushed as he buttered me up for a skeptical followup question. “Do you have ...

According to a recent survey, 39% of marketers said proving the ROI of their marketing activities is their top business challenge today. Although the advertising industry now offers new tools to ...

Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent ...