Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. In the age of digital transformation, the allure of making ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

Decision making is arguably the most important job of the senior executive and one of the easiest to get wrong. It doesn’t have to be that way—if you look at the process in a whole new light. by David ...