A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...

No, you haven’t had too much to drink — that beer label is moving, thanks to augmented reality. You don’t need to visit a high-end market or tavern to see that craft beer is on the rise. Suds of all ...

Packaging can be just as important a selling point for beer as the taste or brand. Brewers and distributors of cheap but delicious beers and obscure craft brews alike employ funky-sounding names, ...

Add Yahoo as a preferred source to see more of our stories on Google. Budweiser cans sold on a shelf. - yarrbush/Shutterstock Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer ...

This week, as part of an annual tradition, Beck’s beer invited artists to design a label for their bottles. Each artist is given a template and instructions to create a piece of original artwork, ...

OSHKOSH - It shouldn't be a surprise that Fox River Brewing Co. wants to expand on the success of the brewery's best-selling beer, Blü Bobber. Releasing a raspberry variant, appropriately named Red ...

Happy 85th birthday, you mighty beer can. On Jan. 24, 1935, cans of Krueger’s Finest Beer and Krueger’s Cream Ale first went on sale in Richmond, Virginia, an event that would eventually be recognized ...

Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...