Lorac Cosmetics has named makeup artist Kelsey Deenihan as its first artistry adviser, a role previously held by the brand’s founder, Carol Shaw. “No pressure, right?” said Deenihan, whose clients ...

SAN FRANCISCO–(BUSINESS WIRE)–Encore Consumer Capital (“Encore”), a private equity firm that invests exclusively in leading consumer products companies, is pleased to announce that it has made an ...

"Ever a surprise, ever as before, and ever just as sure" are lyrics you can sing in January about your makeup collection. That's because POPSUGAR has exclusively learned that one magical product from ...

With all the Harry Potter and Hunger Games-inspired beauty products invading our lives, we're not surprised that the trend of fantasy cosmetic collections isn't stopping any time soon. Case in point?

Emma Watson may have had to attend princess boot camp to become Belle from Beauty and the Beast, but one makeup company just made it that much easier to become a Disney Princess. The new LORAC Disney ...

Hollywood makeup artist Kelsey Deenihan, named artistry advisor at Lorac Cosmetics, shares the products she used recently on client Jessica Chastain’s ‘It Chapter Two’ press tour and her thoughts on ...

It seems like 2016 has been the year of the eyeshadow palette. Sure, there have been launches in the past, but the sheer number of gorgeous palettes debuting this year has been next-level. Now, a ...

Markwins — the owner of Wet N Wild and Physicians Formula — has acquired prestige cosmetics brand Lorac. Lorac makes products like Pro Hi-Res Lip & Cheek Powder, $19, Sheer Porefection Foundation, $35 ...