What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

Make your way to just about any bar in the U.S. (and many other parts of the world), and you'll see a bottle of Jose Cuervo tequila behind the bar. It's one of the most widely recognized alcohol ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of W. W. Norton & Company, Inc. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that ...

LINCOLN, Neb. (Flatwater Free Press) - Forgive imbibers of tequila, that most versatile Mexican distilled beverage, for not knowing it rose to prominence amid revolutionary fervor. Or that the ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico's ...