It takes a lot to get Australians riled up, as they’re all descendants of violent criminals (just ask Giz’s Danny Allen, whose grandparents murdered a Prime Minister). But a new version of Vegemite ...

The first thing I heard in the car this morning was Nova’s Fitzy & Wippa talking about whether Vegemite’s new spinoff is iSnack 3.0. And the first thing I saw on Facebook was a post from Pedestrian on ...

Kraft has announced that its new cheese-based spread will be called Vegemite Cheesybite, after the public widely rejected its original choice iSnack 2.0.More than 30,000 customers voted in a ...

The verdict is in: iSnack 2.0 is a stupid name, if the barrage of online complaints about Vegemite's new cheese-based spread are to be believed.The marketing bods at Kraft must be rubbing their hands ...

The name was chosen by a poll of more than 30,000 Australians to replace the disastrous label "iSnack 2.0", which was chosen by Kraft's marketing department and roundly condemned. More than a third of ...

Processed food mongers Kraft thought they might cop some of Apple’s cool by sticking an “i” in front of a new product. Meet iSnack 2.0. It’s Vegemite (for the uninitiated, concentrated yeast extract) ...

Kraft Foods has released a new product that contains a combination of the beer slops that Australians lovingly call Vegemite, and another product in their brand “family”, Philadelphia Cream Cheese.

Vegemite spin-off iSnack 2.0 could become the subject of legal action - but not from the global computer giant with a famous penchant for the little 'i'. The term iSnack 2.0 - chosen by Vegemite from ...

The new name for Vegemite is a serious miscalculation. THE chief element in Vegemite's new product is cream cheese. A secondary ingredient appears to be abject failure. No one likes the name of this ...

The creator of the derided Vegemite iSnack 2.0 says the decision to dump the name has come as a complete shock. Kraft, the maker of Vegemite, unveiled Mr Robbins' winning name at the AFL Grand Final ...

I must admit that a small piece of me has been wondering whether there are some geniuses at Kraft whose Machievellian wiles are pulling the strings on the iSnack 2.0 Vegemite debacle. You get the idea ...