Ruroc just announced twelve new designs across its AT4.0 helmet line, and you'd be forgiven for thinking some are April Fool's jokes.

Ruroc has improved the Atlas 3.0 enough to be a serious threat in the motorcycle helmet world. The 4.0 is quiet, more comfortable, and has improved ventilation over the 3.0. The Atlas 4.0 won’t appeal ...

When everything is perfect, your ride is perfect. Ruroc is well aware of what you want which is why the company as a whole works towards satisfying riders and giving them an amazing riding experience.

Walk into any motorcycle shop and you'll likely see a wall full of helmets for sale. Obviously a helmet is a vital piece of safety gear you that shouldn't skimp out on, but which one should you pick?

Branded intimidating and scary, this full-face Ruroc headgear for the slopes made WIRED's Jeremy White a pariah on the piste. but they were completely stocked when I wore the Ruroc. No one could see ...