It was nearly a year to this day that I first spoke to Evan Graj, founder and CEO of London-based restaurant delivery startup Dine In. Taking time out from attending the NOAH conference where he’d ...
So how does it work? For Levi’s, Graj helped the jeans giant clarify what the brand stood for — not to consumers, but to the company’s own employees, in order to clarify its platform for licensing.
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