Beyond AI Overviews and AI Mode, Google is working on “Web Guide” to better organize Search results into categories with additional context and insights. Simply, “Web Guide groups web links in helpful ...

Google discussed whether it's okay to make web page changes specifically for SEO purposes, including testing ideas to improve rankings. Google’s John Mueller and Martin Splitt discussed making changes ...

In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow. But by the ...

It could be a consequential act of quiet regulation. Cloudflare, a web infrastructure company, has updated millions of websites’ robots.txt files in an effort to force Google to change how it crawls ...