From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on ...