American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

American Girl dolls and books, which have connected girls to U.S. history for 40 years, were directly inspired by the era that gave birth to this nation. On a trip to the living-history museum ...