“You’re just in time, buddy,” says Erik, “for Christmas 2025.” Shucks. I’ve come to Erik desperate to find out how to get my Christmas song recorded and turned into a worldwide hit before this ...

Releasing a song involves more than just hitting "upload" and waiting for people to find it. Successful music releases require preparation, planning and effective marketing strategies to ensure that ...

At the end of the day, music promotion isn’t about luck – it’s about strategy. If you are trying to get on Spotify playlists, or go viral on TikTok, or even get featured on a blog, then doing the ...