China’s e-commerce and industrial ecosystem is as different from the Western world as its culture. The country took decades to earn its reputation as the Factory of the World, but it now boasts a ...

China drink brand Genki Forest (Yuanqisenlin (元气森林) has had to apologise for marketing a milk tea brand as having no sucrose, after a state media video discussing the product made it a hot topic ...

BRAND HEALTH CHECK: A controversial beverage brand that never lacks new marketing tricks and tactics, will Genki Forest's rebranding to Chi Forest help it compete? Over the past few months, through ...