It was a knock-on by Cian Prendergast that cleared the way for a bit of broadcasting history. After the Ireland flanker's fluffed attempt to gather a loose ball in the 17th minute of his team's defeat ...

When it comes to sports lovers, the Super Bowl only really matters to North Americans. But when it comes to the mid-game ...

Demonware has announced its unique in-game advertising solution, DNA, which will enable developers and publishers to implement context-aware in-game advertising and target specific audiences through ...

After successfully quashing the rumor that they had made several unpleasant changes to the Call of Duty battle pass system, Activision has now found themselves facing a genuine controversy in the form ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Steve Weiss is CMO at mobile and online advertising monetization platform PaeDae, which transforms game adverts into targeted and engaging rewards. Many developers steer clear of external monetization ...

The debate for AI in creative industries rages on, and for every artist or creative decrying them as the death of art, there are just as many evangelicals arguing that the move puts the tools to make ...

Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...