FullBeauty Brands’ deal for Cuup offers the size-inclusive intimates company a stronger foothold with the coveted Instagram and TikTok generation, but that doesn’t mean it’s giving up on the boomers ...

FullBeauty is hoping to capitalize on Cuup’s core customer base to expand its reach to a younger demographic. “We are thrilled to welcome Cuup and the Cuup team to the FullBeauty Brands family, as we ...

Walmart is selling online apparel brand Eloquii to FullBeauty Brands, marking the retailer's third divestiture of a direct-to-consumer brand this year. The retailer bought Eloquii in 2018 for a ...

The plus-size apparel retailer reported Q4 total sales decreased 6% and expects the merger with FullBeauty Brands to close in the second quarter.

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Destination XL Group and FullBeauty have agreed to combine in ...

NEW YORK--(BUSINESS WIRE)--FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native ...

The combined company, formed as a result of the merger between Destination XL and FullBeauty, will unite complementary brands, channels, and capabilities to better serve plus-size women and Big + Tall ...

Walmart has reached an agreement to sell Eloquii, a plus-sized apparel brand it has owned for over four years. The deal, announced in a Friday press release, will see FullBeauty Brands purchase the ...

NEW YORK--(BUSINESS WIRE)--FullBeauty announced today that it has agreed to acquire plus-size fashion authority ELOQUII Inc. from Walmart. ELOQUII’s mission to inspire positive change through the ...

Group of females with different body size standing on white background and laughing. Multi-ethnic women in white t-shirt and blue jeans hugging each other. FullBeauty Brands, a champion of ...

FullBeauty Brands filed for bankruptcy on Feb. 3 in the U.S. Bankruptcy Court for the Southern District of New York, listing $1 billion to $10 billion in liabilities, according to court documents ...