Confectionery brand Fruittella, part of the Perfetti Van Melle group, has today announced that it will be the headline sponsor of new Warner Bros. TV Production UK entertainment show Little Big Shots ...

Dutch-Italian confectioner Perfetti Van Melle has launched a line of sugar-free and reduced-sugar candy products in the UK under its Fruitella brand. The new sugar-free Fruittella Fruit Foams and ...

Comprising of bus sides, tube train ads and six sheets in tube station, the campaign launches today (Monday 16 December) and will run into next year, highlighting Perfetti Van Melle’s best-selling, ...

Italian confectioner Perfetti Van Melle has unveiled its first-ever vegan lines – a duo of gelatine-free Fruittella soft candy. Fruittella Koalas are a mix of lemon, pineapple and raspberry flavours, ...

Fruittella has been given a makeover and slashed the plastic from its packs. The confectionery brand has rolled out a new look across 30 SKUs in the UK (150 worldwide), which aims to showcase the ...

Fruittella brand owner Perfetti Van Melle has applied to register its trademark in relation to the sale of soft drinks in the UK.

Sweet brand Fruittella has launched an Amazon Alexa skill campaign, ‘Halloween Hotel’, that will provide a daily countdown of content, running up to Halloween on 31 October. Each day, Fruittella fans ...

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Confectionery and gum manufacturer Perfetti Van Melle has worked with The Walker Agency to create a £1.8 million outdoor advertising campaign for its Mentos, Mentos Gum, Fruittella and Smint brands.