K-State AD Gene Taylor wants the Wildcats to add sponsorship patches to players’ football jerseys next season.

Year in and year out, college football fans’ biggest complaint is the number of advertisements during game broadcasts. According to NCAA statistics, the average college football game in 2023 lasted 3 ...

Juventus and TikTok continue to redefine content standards.The partnership, support the women’s football movement and engage ...

Betway have experience with Premier League clubs having previously sponsored West Ham United’s matchday shirts.

According to the club’s 2023/2024 financial accounts, Roma generated €70 million in sponsorship and commercial revenue. This ...

Genesis is kicking off the 2023 college football season with a new presenting sponsorship and pre-game integration. Hyundai’s luxury brand will be featured on NBC Sports’ College Countdown show for ...

Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 ...

The Arizona Bowl, now officially titled The Snoop Dogg Arizona Bowl Presented By Gin and Juice by Dre and Snoop, made history on Dec. 28 by becoming the first bowl game to feature an alcoholic ...

For the first time in 15 years, the Kickoff game that ushers in the college football season is switching sponsors. Hosted at Mercedes-Benz Stadium in Atlanta, the event has always been associated with ...