Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...