Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

Nutshell reports that successful email newsletters focus on audience value, segmentation, and precise performance metrics, ...

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

E-newsletters are daily, weekly or niche emails that reach opted-in subscribers with relevant industry news and intelligence. Business professionals use them to stay up to date on the latest news and ...

E-newsletters have become the hottest craze in communications tools since the advent of the Internet. These turbo-charged critters are cost effective, build customer loyalty, drive Web site traffic ...

Email marketing newsletters are a major part of B2B marketing, but they are often done half-heartedly or not at all. To write a successful newsletter — i.e., one that will get you a hefty return on ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...