Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

DX Marketing execs can rattle off lots of benefits from moving the company’s database to the cloud, like being able to deliver analytics projects to clients about 70% faster. But one of the most ...

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those ...

Improved market presence, product viewership and brand recognition, coupled with the ability to forge long-term community followings, is making the prioritisation of database marketing a no-brainer As ...

Sales and marketing would be impossible without good database systems. As business tools go, database software is essential. There are some new products you should know about. By SIMON LLOYD. Every ...

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

The NFL’s data management platform, Adobe Audience Manager, builds a master ID based on numerous traits and identifiers across channels. “Those traits are pushed back on a daily basis into the FCM ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...