The blue, yellow and red packet is as quintessentially British as the sponge puddings its contents are poured over. But, like many British products, Bird's Custards is owned by Americans. For now at ...

Locals should start planning to grow rhubarb as a national classic - Bird's Custard - is now being made in Staffordshire! Website contributor Katie Helliwell teases her taste buds as she shares her ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Bird's custard and Angel Delight are back in British hands after a £70m deal announced yesterday. The famous brands have been bought by Premier Foods, owner of Ambrosia custard and Rowntrees jelly, ...

The legacy of food manufacturer Alfred ‘Alfie’ Birds (1811-1978) has been largely built on instant custard. His Bird’s Custard product was created in 1837 when the creative chemist substituted eggs ...

UK firm Premier Foods has snapped up two iconic British brands in a £70m ($134.3m) deal with US giant Kraft. Seventies favourites Bird's Custard and Angel Delight will join Premier's portfolio, which ...