It’s no secret that tariffs have a lot of people rethinking the way they shop. In my own backyard in Canada, my company found that nine out of 10 consumers are changing their shopping habits or plan ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

73% of consumers have used AI chatbots to search for products and services. Nearly as many (71%) are worried about how generative AI uses their information. Only 57% of consumers are satisfied with ...